Locally focused, workstream driven, solution oriented

CELAB North America is comprised of interconnected workstreams focused on understanding and improving important aspects of local recycling needs.

Among other initiatives, the North American Branch is piloting geographical heat mapping for liner recyclers; connecting with converters to drive recycling efforts; and developing case studies to serve as models for effective recycling solutions.

Our Members

AWA Alexander Watson Associates


AWA Alexander Watson Associates is an international market insight and business intelligence firm whose specialization and expertise in the specialty paper, film, packaging, coating, and converting sector, extends over many years and provides a unique database of information and knowledge capital.  AWA was founded in 1971 by Alexander Watson to provide clients with practical, reliable, and expert knowledge-based information.

A critical element of the philosophy of AWA is its integrity: integrity, not only in terms of the information the company provides but also in maintaining the confidentiality and trust of the industry sources from which it receives information. The personal involvement of AWA’s Principals in every stage of a project ensures additionally that information and recommendations are based on hands-on knowledge of the market and clients’ needs.

Recycling Mission/Strategy: 

AWA’s Sustainability Practice focuses resources and expertise, targeting support and building upon knowledge gaps for companies and organizations across the value chain: including client companies, associations, NGOs, and strategic partners, on their market research needs relating to sustainability, green product & technology, and recycling issues and opportunities.

Brook + Whittle


Founded in 1995, Brook + Whittle is one of North America’s leading manufacturers of pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, Connecticut, we have multiple locations across the country to ensure we are always able to meet your needs and your schedule.

Recycling Mission/Strategy: 

This is our uncompromising pursuit: to uphold care for the planet and for its people. It’s why we have a holistic approach to sustainable development – taking into account the entire product life cycle, from sourcing to end-of-life, and its impact on the industries we serve.

Elkem Silicones


Elkem is one of the world’s leading providers of advanced silicon-based materials shaping a better and more sustainable future.The company develops silicones, silicon products and carbon solutions by combining natural raw materials, renewable energy and human ingenuity. Elkem helps its customers create and improve essential innovations like electric mobility, digital communications, health and personal care as well as smarter and more sustainable cities. With a strong track record since 1904, its global team of more than 7,300 people has a joint commitment to stakeholders: Delivering your potential. In 2023, Elkem obtained a Gold score from EcoVadis, which rated the company among the world’s top 1% on sustainability transparency, and the company achieved an operating income of NOK 45.9 billion. Elkem is listed on the Oslo Stock Exchange (ticker: ELK). www.elkem.com

Recycling Mission/Strategy: 

Elkem’s commitment to Sustainability

Sustainability is central to our business strategy. Our mission is to provide advanced material solutions shaping a better and more sustainable future, adding value to our stakeholders globally.

Elkem defines sustainability work as continuous efforts to maximize our positive impact on the environment and societies around us, as well as to minimize any negative impact. As a global company, we affect the environment and communities around the world every day. And through the products we make, we have a footprint in our supply chain and make new solutions possible.

Disclosure is a primary part of this engagement, and we can proudly state that in 2023, Elkem continues to lead the way in climate strategy and reporting transparency confirmed Gold rating on EcoVadis, double A- rating on CDP Climate & Forest, B in Water Security.

Read more at Sustainability | www.elkem.com

Additional Information: 

Corporate Video on Elkem

Liner Reduction: AWA Linerless Label Conference

Liner Reduction: AWA Linerless Conference “Linerless Labeling in the Circular Economy” Panel Discussion — Part 1 | Part 2

Silicone Recycling

Energy Reduction

Company Contact: 

Kyle Rhodes
Americas Business Group Manager
Self Adhesive Industries (Release Coatings & PSA)
Mobile: (216) 316-6853
[email protected]



FLEXcon Global is a leader in coated and laminated films and adhesives used as functional components in manufactured goods and in graphics applications. A family-owned company for over 65 years, FLEXcon serves as a development partner to engineers and designers to bring their innovative ideas from concept to reality, for markets such as transportation, electronics, industrial, healthcare, and construction & energy, with a focus on improving human lives through emerging technology. Headquartered in Spencer, MA, USA, the company has operations and distribution throughout North America, Europe and Asia.   For more information, visit FLEXcon.com, follow FLEXcon on LinkedIn, or call +1-508-885-8200.

Recycling Mission/Strategy: 

At FLEXcon, we place high value on doing the right thing. That’s why for more than 65 years, we’ve been conducting business with integrity – it’s one of our four core values.

A major part of this commitment has been incorporating sustainable business practices wherever we can. As a global manufacturer of pressure-sensitive films and adhesives, we recognize the potential impact on the environment from our manufacturing processes and our products. It’s our policy to minimize environmentally adverse operations by striking a balance between environmental factors and our manufacturing processes.

We believe being a good steward of our environmental resources will make us a stronger, more competitive company, better able to support and satisfy our broad customer base. Our employees and neighbors also benefit from our sustainability efforts.


Dan Riendeau
Strategic Business Manager
[email protected]

Green Bay Packaging


Meeting your labeling needs on every level. Green Bay Packaging Inc., Coated Products Operations focuses on the interests of our customers and measures quality by their terms. We manufacture pressure-sensitive label materials knowing that customers are buying more than a product; they are buying performance and solutions. Our sales and service representatives are highly trained experts dedicated to meeting our customers’ unique challenges. This assurance of all-out effort has been the pillar of our success on which we continue to build. Since 1984, we have grown into one of the largest pressure-sensitive roll label stock suppliers with coating facilities and slitting operations throughout North America. Delivering excellent service for customers of every size, small to large, is our focus.

Recycling Mission/Strategy:

As your partner on the path to circularity, Green Bay Packaging takes a comprehensive approach in providing sustainable labeling materials to its customers. Our versatile portfolio offers a breadth of environmentally minded solutions, and our experts are committed to working beside you to conquer your organization’s specific goals.
Since 1933, Green Bay Packaging has led the way in environmental stewardship. Today, we continue to use our influence as an industry leader to advance innovation designed to preserve the environment for generations to come.

Kruger Inc.


Kruger is a privately held, fourth-generation family company that transforms renewable resources into sustainable, high-quality essentials for everyday life. In addition to our production facilities across Canada and the U.S., we own and operate a portfolio of 42 green energy power plants and are a North American leader in paper and paperboard recycling.

Founded in Montréal, Québec, in 1904, Kruger Inc. has built a solid reputation in traditional industry sectors like pulp and paper, containerboard and packaging. Through our commitment to operational excellence, sustainable development, and the responsible use of resources, we have also put our stamp of quality on a range of new sectors including tissue products, renewable energy, cellulosic biomaterials, innovative specialty papers for eco-friendly food packaging and labelling products, paper and paperboard recycling, as well as real estate.

Recycling Mission/Strategy:

Our first recovery plant opened in 1979, recycling and sorting grocery store boxes. Over the years, the capabilities expanded to include all types of waste paper.

In the late 1990’s, we began offering centralized buying for Kruger mills and added a brokerage group. The following decade saw more expansion including biomass and plant procurement. With determination and an eye on growth, we eventually reached a milestone of a million tonnes of recycled waste per year.

More recently, Kruger Recycling was involved in the implementation of a new state-of-the-art containerboard production line at Kruger’s Trois-Rivières Mill. The new machine, which has an integrated OCC plant, will require  400,000 tonnes of recycled paperboard annually.

Our commitment to provide all of these services in a cost-efficient, seamless and worry-free manner demonstrates just how protecting the environment is important to us. That’s why we do everything we can to help eco-conscious companies leave a smaller footprint.

With more than 60 years in the recycling sector, we are truly an industry pioneer. Our renowned expertise and unwavering commitment means we’ll work side by side with our customers to find efficient long-term solutions for all their recycling needs. It’s no wonder that we have become the trusted source for large and small companies.

By the numbers:

  • 750000 Tons of paper and OCC recycled per year
  • 60 years in the recycling business
  • 250000 Tons of biomass recycled per year

Our mission is to provide companies of all sizes with a full range of customized recovery and recycling services tailored to their needs and budgets. Most of the paper and paperboard recovered from industrial, commercial and institutional establishments (ICI) is integrated into the production cycle at Kruger Inc.’s mills where it is used to make tissue products and packaging materials. Other recovered materials, such as wood, railroad ties and construction waste, are used as biomass to generate electricity and produce steam.

Loparex LLC


Loparex is the world’s leading developer and producer of specialty release paper and film liners, serving customers in eleven key markets: Tapes, Building & Construction, Composites, Automotive, Electronics, Renewable Energy, Health Care, Graphics, Hygiene, Label, and Shipping & Mailing. Loparex partners with customers around the globe and enables sustainable performance through in-depth material science expertise and an industry-leading technology portfolio.

Recycling Mission/Strategy: 

ESG Report





Mactac® values and celebrates responsible innovation and is committed to environmental best practices – from reducing its environmental footprint as a manufacturer to investing in practices that reduce waste and conserve natural resources to developing environmentally friendly products. Continually refining its core products, Mactac innovates new products to reduce waste and promote recyclability for the entire supply chain. Simply Sustainable® labeling solutions include polypropylene labelstocks with PUREfloat™ adhesive, which are recognized by The Association of Plastic Recyclers for highest recyclability standards in PET bottle labeling. Thin paper liners like the 1.7-mil BLOOM® hi.mpact™, which reduces environmental impact and provides up to 15 percent more labels per roll. Recycle-compatible adhesives such as ST95 and 640AT, which when applied to paper, can be recycled and the paper is repulpable (pass TLMI-LRP2 Lab Testing protocol). And adhesives made with renewable resources, including CHILL AT® and PUREapply®, which are formulated with greater than 20 percent renewable resources. By integrating environmentally responsible practices we can build a brighter future for our customers, communities and co-workers.

Additional Information: 

Mactac | Simply Sustainable

MCC Label


Established in 1916, MCC is the global leader in premium label solutions, supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. Based in Chicago, MCC serves national and international brand owners across its global footprint with a comprehensive range of the latest label technologies in pressure sensitive, cut and stack, roll-fed, in-mold, shrink sleeve and heat transfer applications. MCC employs more than 12,000 associates across 100 plants, in over 25 countries.

Recycling Mission/Strategy: 

MCC is committed to limiting industrial plastic waste by implementing dynamic waste reduction strategies. Our innovation-focused developments ensure customers a wide range of label products and solutions that will not hinder the final package to be recyclable, reusable, or compostable. MCC works collaboratively across the value chain to ensure that plastic packaging is sorted and recycled, in practice and at scale, by developing supportive label solutions.


Stijn Billiet
Director Global Sustainability
[email protected]

Monica Royer
Director Global Marketing
[email protected]



Mondi is a global leader in packaging and paper, contributing to a better world by making innovative solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and films, to developing and manufacturing sustainable consumer and industrial packaging solutions using paper where possible, plastic when useful. Sustainability is at the centre of our strategy, with our ambitious commitments to 2030 focused on circular driven solutions, created by empowered people, taking action on climate.

Recycling Mission/Strategy:

Our sustainability framework – Mondi Action Plan 2030, or MAP2030 – sets out the actions, targets and milestones we need to achieve to meet our ambitious 2030 sustainability commitments. As part of MAP2030, one of our targets is for 100% of our packaging and paper products to be reusable, recyclable, or compostable by 2025.



Polyplex Corporation Ltd. (Polyplex) is among the world’s largest manufacturers of PET films. Our capabilities include PET Resin, both thin and thick PET film in a wide range of thicknesses and surface properties, for use in food packaging, labels, graphics, and industrial applications. Our diversified business portfolio includes BOPP, Blown PP/PE, CPP, and metallized paper. Integrated downstream capabilities of Metallizing, Holography, Silicone Coating, Offline Chemical Coating and Extrusion Coating add to our product line. We have a global presence with integrated manufacturing & distribution operations in seven countries: U.S.A., India, Thailand, Turkey, Indonesia, China and the Netherlands, supplying to about 1700 customers in 76 countries across Europe, Americas, the Indian sub-continent, Far East, Asia Pacific and the Middle East.

Polyplex has invested in recycling facilities, Advanced Recycling (Chemical) and Mechanical Recycling, to produce PCR-PET resin and PCR-PET films to co-create a circular economy.

Additional Information:

Sarafil RPET ppt- May 2023

Sustana Fiber


Sustana Fiber is committed to industry-leading product quality, continuous improvement and environmental stewardship – by innovating solutions that are better for business, better for the environment and better for society at large.

We are a leading producer of FSC® certified, sustainable recycled fibers using a highly automated proprietary processes to efficiently turn recycled material into high quality, sustainable recycled fiber for use in printing and writing papers, tissue grades, formed molded fiber packaging, and in addition, fiber compliant with FDA standards for foodservice packaging. Sustana Fiber’s recycled fibers facilities are based in De Pere, Wisconsin (USA) and in Lévis, Quebec (Canada). Sustana Fiber is proud to provide a comprehensive, sustainable fiber solutions for customers throughout North America.

Collaborating throughout the industry, Sustana Fiber creates a sustainable, circular economy, manufacturing premium, recycled fiber for the paper industry and food-grade packaging.  Learn more about how our products and manufacturing practices support the circular economy at www.sustanafiber.com

UPM Raflatac


UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Above all, we are committed to working towards a future beyond fossils.

Recycling Mission/Strategy: 

The global waste issue is real. The impact of the linear use of materials drives climate change. For brands, this reality is felt through tightening sustainability regulation and consumer trends. In the process of labeling products, the label release liner is an often overlooked waste stream. UPM Raflatac is here with a hands-on recycling solution that enables the circular economy and has a positive climate impact. We already have more than 350 partners worldwide with us on this journey towards pure circularity.

Additional Information:

Pure Circularity with RafCycle


Michael Garretson
[email protected]
Tel. +1 (828) 335-7396

Wausau Coated Products, Inc.


Wausau Coated Products is a family-owned company, and a leading manufacturer of pressure sensitive (self-adhesive) label stock with worldwide distribution. As a leading manufacturer of pressure sensitive roll label stock, sheet stock, and adhesive-based materials, we produce high-quality products for wine, beer & spirits, food & beverage, health & beauty, home & body, sheet applications, durables, shelf marking and offer many environmentally friendly options. For more information on Wausau Coated Products, visit www.wausaucoated.com.

Recycling Mission/Strategy: 

Wausau Coated Products (WCP) sustainability goal is to develop & manufacturer custom specialty pressure sensitive solutions that would pass recyclability. WCP is committed to advancing the circular economy in our industry and providing support to achieve this goal. We are dedicated to helping our industry adapt through active memberships in TLMI and CELAB. We also are at the forefront of helping mills qualify paper release liners through their process by providing paper release liner samples.

Additional Information:

WCP Sustainability Presentation


Adam Frey
Business Manager Rolls
Tel. +1 (715) 301-6950