Locally focused, workstream driven, solution oriented

CELAB North America is comprised of interconnected workstreams focused on understanding and improving important aspects of local recycling needs.

Among other initiatives, the North American Branch is piloting geographical heat mapping for liner recyclers; connecting with converters to drive recycling efforts; and developing case studies to serve as models for effective recycling solutions.

Our Members



AWA Alexander Watson Associates

About: 

AWA Alexander Watson Associates is an international market insight and business intelligence firm whose specialization and expertise in the specialty paper, film, packaging, coating, and converting sector, extends over many years and provides a unique database of information and knowledge capital.  AWA was founded in 1971 by Alexander Watson to provide clients with practical, reliable, and expert knowledge-based information.

A critical element of the philosophy of AWA is its integrity: integrity, not only in terms of the information the company provides but also in maintaining the confidentiality and trust of the industry sources from which it receives information. The personal involvement of AWA’s Principals in every stage of a project ensures additionally that information and recommendations are based on hands-on knowledge of the market and clients’ needs.

Recycling Mission/Strategy: 

AWA’s Sustainability Practice focuses resources and expertise, targeting support and building upon knowledge gaps for companies and organizations across the value chain: including client companies, associations, NGOs, and strategic partners, on their market research needs relating to sustainability, green product & technology, and recycling issues and opportunities.


Brook + Whittle

About:

Founded in 1995, Brook + Whittle is one of North America’s leading manufacturers of pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. Headquartered in Guilford, Connecticut, we have multiple locations across the country to ensure we are always able to meet your needs and your schedule.

Recycling Mission/Strategy: 

This is our uncompromising pursuit: to uphold care for the planet and for its people. It’s why we have a holistic approach to sustainable development – taking into account the entire product life cycle, from sourcing to end-of-life, and its impact on the industries we serve.




Kruger Inc.

About: 

Kruger is a privately held, fourth-generation family company that transforms renewable resources into sustainable, high-quality essentials for everyday life. In addition to our production facilities across Canada and the U.S., we own and operate a portfolio of 42 green energy power plants and are a North American leader in paper and paperboard recycling.

Founded in Montréal, Québec, in 1904, Kruger Inc. has built a solid reputation in traditional industry sectors like pulp and paper, containerboard and packaging. Through our commitment to operational excellence, sustainable development, and the responsible use of resources, we have also put our stamp of quality on a range of new sectors including tissue products, renewable energy, cellulosic biomaterials, innovative specialty papers for eco-friendly food packaging and labelling products, paper and paperboard recycling, as well as real estate.

Recycling Mission/Strategy:

Our first recovery plant opened in 1979, recycling and sorting grocery store boxes. Over the years, the capabilities expanded to include all types of waste paper.

In the late 1990’s, we began offering centralized buying for Kruger mills and added a brokerage group. The following decade saw more expansion including biomass and plant procurement. With determination and an eye on growth, we eventually reached a milestone of a million tonnes of recycled waste per year.

More recently, Kruger Recycling was involved in the implementation of a new state-of-the-art containerboard production line at Kruger’s Trois-Rivières Mill. The new machine, which has an integrated OCC plant, will require  400,000 tonnes of recycled paperboard annually.

Our commitment to provide all of these services in a cost-efficient, seamless and worry-free manner demonstrates just how protecting the environment is important to us. That’s why we do everything we can to help eco-conscious companies leave a smaller footprint.

With more than 60 years in the recycling sector, we are truly an industry pioneer. Our renowned expertise and unwavering commitment means we’ll work side by side with our customers to find efficient long-term solutions for all their recycling needs. It’s no wonder that we have become the trusted source for large and small companies.

By the numbers:

  • 750000 Tons of paper and OCC recycled per year
  • 60 years in the recycling business
  • 250000 Tons of biomass recycled per year

Our mission is to provide companies of all sizes with a full range of customized recovery and recycling services tailored to their needs and budgets. Most of the paper and paperboard recovered from industrial, commercial and institutional establishments (ICI) is integrated into the production cycle at Kruger Inc.’s mills where it is used to make tissue products and packaging materials. Other recovered materials, such as wood, railroad ties and construction waste, are used as biomass to generate electricity and produce steam.


Loparex LLC

About: 

Loparex is the world’s leading developer and producer of specialty release paper and film liners, serving customers in eleven key markets: Tapes, Building & Construction, Composites, Automotive, Electronics, Renewable Energy, Health Care, Graphics, Hygiene, Label, and Shipping & Mailing. Loparex partners with customers around the globe and enables sustainable performance through in-depth material science expertise and an industry-leading technology portfolio.

Recycling Mission/Strategy: 

ESG Report

Sustainability

 


Mactac

About: 

Mactac® values and celebrates responsible innovation and is committed to environmental best practices – from reducing its environmental footprint as a manufacturer to investing in practices that reduce waste and conserve natural resources to developing environmentally friendly products. Continually refining its core products, Mactac innovates new products to reduce waste and promote recyclability for the entire supply chain. Simply Sustainable® labeling solutions include polypropylene labelstocks with PUREfloat™ adhesive, which are recognized by The Association of Plastic Recyclers for highest recyclability standards in PET bottle labeling. Thin paper liners like the 1.7-mil BLOOM® hi.mpact™, which reduces environmental impact and provides up to 15 percent more labels per roll. Recycle-compatible adhesives such as ST95 and 640AT, which when applied to paper, can be recycled and the paper is repulpable (pass TLMI-LRP2 Lab Testing protocol). And adhesives made with renewable resources, including CHILL AT® and PUREapply®, which are formulated with greater than 20 percent renewable resources. By integrating environmentally responsible practices we can build a brighter future for our customers, communities and co-workers.

Additional Information: 

Mactac | Simply Sustainable


MCC Label

About: 

Established in 1916, MCC is the global leader in premium label solutions, supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. Based in Chicago, MCC serves national and international brand owners across its global footprint with a comprehensive range of the latest label technologies in pressure sensitive, cut and stack, roll-fed, in-mold, shrink sleeve and heat transfer applications. MCC employs more than 12,000 associates across 100 plants, in over 25 countries.

Recycling Mission/Strategy: 

MCC is committed to limiting industrial plastic waste by implementing dynamic waste reduction strategies. Our innovation-focused developments ensure customers a wide range of label products and solutions that will not hinder the final package to be recyclable, reusable, or compostable. MCC works collaboratively across the value chain to ensure that plastic packaging is sorted and recycled, in practice and at scale, by developing supportive label solutions.

Contacts:

Stijn Billiet
Director Global Sustainability
[email protected]

Monica Royer
Director Global Marketing
[email protected]


Mondi

About:

Mondi is a global leader in packaging and paper, contributing to a better world by making innovative solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and films, to developing and manufacturing sustainable consumer and industrial packaging solutions using paper where possible, plastic when useful. Sustainability is at the centre of our strategy, with our ambitious commitments to 2030 focused on circular driven solutions, created by empowered people, taking action on climate.

Recycling Mission/Strategy:

Our sustainability framework – Mondi Action Plan 2030, or MAP2030 – sets out the actions, targets and milestones we need to achieve to meet our ambitious 2030 sustainability commitments. As part of MAP2030, one of our targets is for 100% of our packaging and paper products to be reusable, recyclable, or compostable by 2025.


Polyplex

About:

Polyplex Corporation Ltd. (Polyplex) is among the world’s largest manufacturers of PET films. Our capabilities include PET Resin, both thin and thick PET film in a wide range of thicknesses and surface properties, for use in food packaging, labels, graphics, and industrial applications. Our diversified business portfolio includes BOPP, Blown PP/PE, CPP, and metallized paper. Integrated downstream capabilities of Metallizing, Holography, Silicone Coating, Offline Chemical Coating and Extrusion Coating add to our product line. We have a global presence with integrated manufacturing & distribution operations in seven countries: U.S.A., India, Thailand, Turkey, Indonesia, China and the Netherlands, supplying to about 1700 customers in 76 countries across Europe, Americas, the Indian sub-continent, Far East, Asia Pacific and the Middle East.

Polyplex has invested in recycling facilities, Advanced Recycling (Chemical) and Mechanical Recycling, to produce PCR-PET resin and PCR-PET films to co-create a circular economy.

Additional Information:

Sarafil RPET ppt- May 2023



Sustana

About:

Sustana is dedicated to finding new ways of putting clean materials within more everyday paper products—sustainably, responsibly, and meaningfully. We are an industry-leading producer of quality fiber-based products and services built on a solid commitment to sustainability and continuous improvement. From recovery to fiber to paper production, Sustana produces the clean materials used in coffee cups, food packaging, your favorite book, and so much more. At Sustana, creating real change starts from within. Learn more about how our products and manufacturing practices support the circular economy at www.sustanasolutions.com.



UPM Raflatac

About: 

UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our sustainable and innovative products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Above all, we are committed to working towards a future beyond fossils.

Recycling Mission/Strategy: 

The global waste issue is real. The impact of the linear use of materials drives climate change. For brands, this reality is felt through tightening sustainability regulation and consumer trends. In the process of labeling products, the label release liner is an often overlooked waste stream. UPM Raflatac is here with a hands-on recycling solution that enables the circular economy and has a positive climate impact. We already have more than 350 partners worldwide with us on this journey towards pure circularity.

Additional Information:

Pure Circularity with RafCycle

Contact: 

Michael Garretson
[email protected]
Tel. +1 (828) 335-7396



Wausau Coated Products, Inc.

About: 

Wausau Coated Products is a family-owned company, and a leading manufacturer of pressure sensitive (self-adhesive) label stock with worldwide distribution. As a leading manufacturer of pressure sensitive roll label stock, sheet stock, and adhesive-based materials, we produce high-quality products for wine, beer & spirits, food & beverage, health & beauty, home & body, sheet applications, durables, shelf marking and offer many environmentally friendly options. For more information on Wausau Coated Products, visit www.wausaucoated.com.

Recycling Mission/Strategy: 

Wausau Coated Products (WCP) sustainability goal is to develop & manufacturer custom specialty pressure sensitive solutions that would pass recyclability. WCP is committed to advancing the circular economy in our industry and providing support to achieve this goal. We are dedicated to helping our industry adapt through active memberships in TLMI and CELAB. We also are at the forefront of helping mills qualify paper release liners through their process by providing paper release liner samples.

Additional Information:

WCP Sustainability Presentation

Contact:

Adam Frey
Business Manager Rolls
Tel. +1 (715) 301-6950